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project summary
McLaren's F1 Sim Racing team entered the 2026 World Championship with a refreshed visual identity and needed a full season of graphics to carry it, hype assets to build anticipation before each event, and result assets to mark every qualifying, podium and win.
services
Strategy
Photography
Graphic Design
Motion Graphics
Sports
McLaren
the outcome
A complete race-weekend graphics system, built so McLaren could run it all season without coming back for a redesign every round.
Off the back of McLaren's February talent shoot, we produced the full season's package: event and race-day hype graphics, qualifying and race results for both drivers, and live markers like "Qualifying starts now" and "Lights out." We heroed Alfie Butcher and Jake Benham across pole positions and wins, plus team moments like double podiums and front-row lock-outs, and rounded it out with hero cards, social banners and a TUMI-presented travel day filter. Everything came delivered in the formats the team actually posts in, ready to go the moment a result landed.
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