we're born in esports

and raised in internet culture

About

We started GP because we kept watching creators, competitors and brands with great stories make forgettable content, and we knew we could do it better.

Gameplan Media was born in 2023, but we've been working together in esports since 2018. We were among the first to put gaming content on TikTok, back when most of the industry hadn't worked out the platform yet. We signed the ALGS as one of our first clients, and have worked with 100+ clients across gaming, sport and entertainment. The mission is simple: make great content that actually delivers for the people we work with. But the ambition is bigger. We want to become a household name in gaming, the studio brands and publishers around the world come to first.

what we believe

Better, not more

Everyone can make content now. Almost nobody makes it well. We exist to close that gap.

Built for where it lives

Every platform is different. We make for the one it's landing on, not one edit dumped everywhere.

Fast is the craft

Gaming doesn't wait for a Tuesday sign-off. We're reactive by default, because in this world speed is part of the work, not the compromise.

In it, not alongside it

We don't work at arm's length. We’re not account managers. Every editor, designer and strategist works like they're part of your team, because that's the only way the work gets good.